VOGUE - Karlie Kloss by Gordon von Steiner

my response

I started my research by looking at one of my favorite film directors Gordon von Steiner's dancing videos. This video, starring Karlie Kloss for Vogue magazine, really caught my eyes in terms of the editing, music, styling, and location. Firstly, the dance moves and the styling of the model contrasts really well in this video as people usually wouldn't expect a woman in a extravagant, fancy dress to do such crazy and funky dance moves. Secondly, the clips in this video is edited into different speed, making the body movement clearer while giving the audience a more interesting visual experience. Thirdly, The mood of the music fits really well with the style of this video, funky, surprising and playful. Moreover, I've noticed that the clips shot in very different distance (close-up + whole view) were edited right next to each other by purpose to create a visually exciting and contrasted effect.

V: Faux Pas

my response

The aesthetics of this video really appealed to me. I like how the three models are all wearing the same outfits and the bright color that stands out from the dark. The choreography was designed to be right on the beat, just like a music video. The atmosphere of the video is really funky, playful, and weird, and I would really like to make a video like this.

"I Love You Cindy" by Gordon vin Steiner

my response

This video feels like a scene that could be in a novel or a teaser of a music video or movie. I feel like although it's really short the narrative is really strong and has made me curious about what will happen in the story after the video ends. The funky dance moves + retro music make it really easy to recognise that it is a Gordon film.

Matches Fashion by Ally Green

my response

Apart from the professional choreography in this video, I think what make this video a good piece are the styling, cinematography and sound design. The styling looks minimal but visually satisfying, using elements like similarity, contrast, and symmetry. The video was shot in different angles depending on the choreography, and the ways the camera moved were brilliant as well, going from only one person in the frame to slowly zooming out and revealing the whole group,  going from a far-distance whole view to a much closer shot as the movements got more and more intense, or simply move from left to right but in the line of a circle to capture the movements in a smoothly-changing angle. The sound was edited to fit the intensity of the choreography, enhancing its power while making the visual connected to the sound.

#BClassic by Burberry

my response

This video, unlike the ones I have looked at, explores a much more subtle style of body movement. Personally, I think the effect it creates is just as strong. The smooth cinematography and the music as well as the space make this video really elegant and breathtaking. The casting and styling is brilliant as well. Using models in pairs who have similar traits and wearing the same outfits but with the opposite genders creates a really cool and aesthetically visual effect. Another thing that's  interesting is that no face was shown in the video. I think it is to make the viewers focus more on the movement and the outfits.

Dua Lipa - IDGAF (Official Music Video)

my response

I like how a lot of contrasted elements were used in this video. Blue and red, left and right, up and down, forward and backwards. The same models dancing to each other is like interacting with their inner selves or alter egos.

Dua Lipa - New Rules (Official Music Video)

my response

This is definitely one of the coolest music videos I've ever seen. To start with, the styling and set design fit well together in the same low-saturation colorful aesthetics. The choreography is visually pleasing and interacts with the lyrics. The cinematography really help showcase the different movements within a large number of people.